At maib, customer-centricity and an agile way of working are key to creating innovative and practical financial solutions.
On July 11, we successfully held the third edition of the 'maib agile rocks' event on 'User-Centric Design in Banking'. The event was a vibrant platform for sharing and improving our experiences. The enthusiastic and curious participants had the opportunity to explore the essential role of UX/UI Design in the most digitized bank in the Republic of Moldova, a testament to our commitment to customer centricity and agile way of working.
The event's speaker was Dorin Baibarac, UX/UI Team Lead at maib, a professional with 7 years of experience in the field. Dorin shared his vast experience, discussing the evolution of the maibank app and how user-centered design contributes to its success. His presentation was full of practical tips and relevant examples, illustrating how the maib team remains at the forefront of industry trends.
Dorin Baibarac, UX/UI Team Lead at maib:
"By embracing the agile way of working at maib, we have been able to respond quickly to our customers' needs. The maibank app is the result of close collaboration between our design and development teams, centred on user feedback.
App design is not just about the look and feel but also about how simple it allows the user to solve real problems. Through continuous innovation and user-centricity, we aim to transform the banking experience into one accessible and tailored to each customer's needs."
The discussions were interactive, and participants had the chance to ask questions that opened new perspectives on the UX/UI design process at maib. Topics covered included research on UX for senior users, strategies for launching a new design update, working with analytics specialists, methods for testing design parts with users, and ensuring maibank app security. The comparison between biometrics and Face ID was also discussed, highlighting the advantages and disadvantages of each technology.
The "User-Centric Design in Banking" edition was a success, consolidating maib's position as a leader in innovation and digitalization in the banking sector in the Republic of Moldova.
Maib agile rocks series events are held regularly by the bank to share the accumulated experience and inspire local businesses by its example.
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